company info
Danske Bank is a Nordic bank with strong local roots and bridges to the rest of the world. For more than 145 years, we have helped people and businesses in the Nordics realise their ambitions.
"We want to help our customers become financially confident and help them build their lives and businesses on a solid financial foundation. We aim to create long-term value for all our stakeholders – our customers, shareholders and the societies we are part of – and our vision is to be recognized as the most trusted financial partner."
SOLUTION
“CITYTALE“ WAS ONE OF MY PROUDEST PROJECTS, AS THE TEAM WAS SET UP BASED ON SIMILAR INTERESTS AND WORK ETHIC. THE TEAM THEN CONTINUED TO WORK TOGETHER ON OTHER FUTURE PROJECTS AS WELL.SINCE THE Danske Bank CHALLENGE WAS SO BROAD, MOST OF THE TIME WAS SPENT ON BRAINSTORMING THE RIGHT CONCEPT.“CITYTALE“ CAME ALIVE AS AN APP THAT PROVIDES A PERSONALIZED TOUR EXPERIENCE, AT YOUR OWN HANDS.
THE APP STARTS BY YOU PLAYING A SMALL GAME OF CHOOSING DIFFERENT INTERESTS WHEN TRAVELING BUT ALSO THE TIME PERIOD OF YOUR TRAVELS. THEN IT PROCEEDS BY SUGGESTING YOU A TRAVEL PLAN, WITH A MAP AND A SCHEDULE FOR THE DAY.
THE BIGGEST FEATURE WOULD BE THE INTERACTIVE STORY MODE, THAT WORKS WITH A SET OF BEACONS THAT WOULD TRIGGER A PERSONAL VOICE ASSISTANT, THAT WOULD BE YOUR GUIDE FOR THE DAY.
THE ASSISTANT WOULD BE A DIFFERENT VOICE, DEPENDING ON THE LOCATION. IN OUR CASE, WE DECIDED TO HAVE THE VOICE RESEMBLING THAT OF ODIN, THE ALL FATHER OF VIKING MYTHOLOGY.
AT THE END OF EVERY PLANNED TRIP, YOU GET A LIST OF MEMORIES, TO HELP YOU REMEMBER WHAT YOU HAVE SEEN AND THE PLACES YOU VISITED.
value
Danske Bank would be main investor and would expand to a different market than their current one. moreover they would support a startup, showing again that they are really invested in new entrepreneurs.
concept video - aarhus 2019
SEE PROTOTYPE DOWN BELOW
ATTRACTION DETAILS
INTEREST SELECTION GAME
MY FAVORITES
ATTRACTION INFO
MY PLAN
GET STARTED
MY PROFILE
MEMORIES
TOUR MAP
